Marketing

Reaching out to a wider targeted audience is always important to keep a business well and running. Our services can help you ace this part of the job too!

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Remind, Recall, Promote - How does it work?

Patients with book appointments are sent regular reminders to avoid them missing any. Notifications of the schedule are sent through email as well as text messages.
Patient records are used to deliver targeted messages to provide details about ophthalmological facilities available around them, offers that can be availed on shopping for optical appliances from nearby or online stores, etc. This maintains patient recall.
Promotional messages that can be personalized for clinics, facilities, online stores, and discounts available, are also sent to potential customers/patients who might need any ophthalmic treatments.
Mass text messaging and picture messaging
iCarePro Mass texting helps you reach groups faster. SMS is personal, engaging, and has proven to be a huge growth driver for most businesses.
Target Marketing
If you’re trying to talk to everybody, you’re going to have a difficult time reaching anybody. Vague and generic messages are far less likely to resonate with audiences than specific, direct communication – which is why targeting in marketing is so important.

Why Marketing is so Important?

Speak directly to a defined audience
Marketing messages resonate more deeply with audiences when readers can relate directly to the information.
Build deeper customer loyalty
When customers identify with your brand and feel like you are an advocate for their specific perspectives and needs, they will likely be more loyal to your brand and continue to do business with you over a longer period of time.
Attract and convert high-quality leads.
When you connect with the right people, you are then more likely to get high-quality, qualified leads that will turn into paying customers.
Improve products and services.
Knowing your customers more intimately also helps you look at your products and services in a new way.
Differentiate your brand from competitors.
When customers can identify with your brand and your unique selling propositions, they will choose you over a competitor that isn’t specifically speaking to or targeting them.

Why is marketing crucial?

Keeping the customers aware is important for any business industry to run well. Updating patients about the availability of providers and new facilities that are being provided helps people decide why they go for your services.
Features like reminders help build trust and a sense of value among your targeted audience. Doctor-Patient relationships are mainly based on trust and value between them. Our services can help you build that by building a successful reputation.
Everybody looks forward to growth in any business field. Marketing allows you to step up your game and provide services to a bigger customer group and more opportunities in the future.
Engaging with first-time customers/patients increases your chances of them coming back for your services again. Through our features of recall and promotion, stay in touch with your target audience and increase recall chances.
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